2021 ARES Design S1 Project

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•  Initial photos reveal dramatic hypercar-inspired design
•  S1 Project full scale model to be presented at Salon Privé at Blenheim Palace this month
•  Limited edition of 24 units
•  Production starts from January 2021


Luxury Italian coachbuilder ARES has revealed a full scale model of the newest addition to the ARES family – a jaw-dropping, low-profiled supercar – S1 Project.
The car, wholly designed by the Italian  company, was conceived from a simple brief from ARES’s product team;  a car to comprise hypercar design, supercar performance and a sportscar price tag.  The result is the ultimate study of bespoke design perfection.
The mesmerising exterior was created by ARES‘s  Centro Stile,  employing extensive CFD studies to ensure ultimate aerodynamic performance and stability. Created from hand-crafted carbon fibre body panels, the car’s dramatic low-profile silhouette, curvaceous wheel arches, low front splitter and forward-sitting cockpit give  the  car  an  aggressive  but  flowing  stance  while  producing  maximum  downforce  and  minimum aerodynamic resistance.

Its sleek design and performance are enhanced by its dynamic rear spoiler and the eye-catching exhaust exiting the bonnet – leaving the rear extractor area free and clean.
At its heart, S1 Project  is powered by a naturally aspirated V8  powerplant.  With maximum of 8,800rpm the car’s  powerful  acceleration  will  produce  an  anticipated  0  -100kph  in  2.7s  along  with  a  deeply  satisfying sonorous roar  from the high-revving engine. In addition, the rear wheel drive supercar has an 8-speed dual clutch transmission,  an  ARES  Design-tuned  ECU  and  a  bespoke  crafted  exhaust  system  giving  the  car  a maximum power of 522kw (715hp).
Underpinned by double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control, S1 Project will deliver a potent yet uncomplicated drive for its owners.
Inside,  the  car’s  interior  reveals  the  use  of  essential  and  minimal  yet  elegant  lines,  creating  a  3D  effect enveloping  both  driver  and  passenger  with  the  car’s  HMI  contained  within  the  central  console  and dashboard. Styling and materials will be the remit of ARES Design’s artisanal craftsmen. They will finish the forward-sitting cockpit using the finest Alcantara,  Napa leather and carbon fibre  and aluminium panels  to create a stunning, yet functional, ambience.
Dany  Bahar,  ARES  Co-Founder,  commented:  “We  are  delighted  to  announce this  car,  as  it marks  a  new chapter for ARES as it is the first car wholly designed by our team at ARES. We did extensive research with our clients and potential clients to find out what they really wanted in a supercar and,  time and again,  it came back to them wanting to enjoy driving a car; to have fun and not to be worried about power that supercars have.  So,  we set  about  achieving  that.  The aim  was  not  to  produce  the  fastest,  the  lightest  or  the  most technologically advanced supercar; we want to produce a car that our clients want, that is simple and fun to drive and looks simply stunning and with the S1 Project I know we will have achieved just that.”
Twenty-four S1 Project coupés will be built to order, with production commencing January 2021.

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