2025 Vittori Turbio concept

    The Vittori Turbio Concept debuts as a hybrid hypercar designed in collaboration with Pininfarina.
    Only 50 cars will be built, blending Italian craftsmanship with American innovation.
    Focused on analog emotion and timeless design rather than pure digital performance.

A New Hypercar with Old-School Soul

A new name has entered the hypercar conversation—Vittori, an emerging marque with roots in both the United States and Italy. Founded by Carlos Cruz, the company’s first creation, the Turbio Concept, broke cover in Miami this October, introducing a strikingly fresh vision of what a modern performance car can be.

Cruz, a former tech and finance entrepreneur, says the idea behind Vittori wasn’t about building “another fast car.” His goal was more emotional than statistical: “We wanted to create something that feels alive—like flight, like sculpture, like raw power at your fingertips,” he explains. “A machine that brings performance, beauty, and control into one moment.”

The debut model is a limited-run hybrid hypercar, built in partnership with the design legends at Pininfarina and powered by an Italtecnica-developed powertrain. With just 50 units planned for production, each car will be hand-built in Italy, combining Italian artistry with American entrepreneurial energy.

Designed for Air, Shaped by Art

At first glance, the Turbio Concept looks impossibly clean—sleek, fluid, and purposeful. The bodywork avoids excess drama, instead channeling air through sculpted surfaces and integrated ducts. The front fascia carries Pininfarina’s unmistakable design language: measured aggression, not excess.

Aerodynamics guided every decision. Cooling inlets, exhaust routes, and that distinctive active rear wing all serve functional roles in controlling airflow and stability. The wing adapts to speed and driving style, either minimizing drag or boosting downforce when needed.

Giuseppe Bonollo, SVP of Mobility at Pininfarina, calls the collaboration a natural fit: “Working with Vittori represents what we’ve done for decades—turning pure design into functional reality. The Turbio captures that philosophy perfectly.”

Analog Inside, Digital Outside

The interior of the Turbio Concept might be its boldest statement. In a market obsessed with ever-larger screens and touch interfaces, Vittori goes in the opposite direction—returning to tactile control. The cabin is filled with metal switches, dials, and levers that feel engineered rather than programmed. Every movement of the driver’s hand is rewarded with mechanical precision.

The materials are a deliberate blend of past and future: Nappa leather meets carbon fiber, brushed aluminum sits alongside exposed structural elements. There’s an emphasis on simplicity—everything you need, nothing you don’t.

Cruz says the design reflects the company’s belief that emotion comes through connection, not distraction. “We wanted the driver to feel every movement, every vibration. Driving should be human again,” he notes.

Handcrafted Performance

Power comes from a bespoke Italtecnica hybrid system, combining a high-performance internal combustion engine with an electric drive setup. While full technical details remain under wraps, the company emphasizes balance and engagement over sheer output.

Suspension tuning, chassis rigidity, and aerodynamics have been engineered for driver feel rather than lap times. The result, according to insiders, is a car that doesn’t just move fast—but moves you.

Production will be limited to 50 individually numbered cars, each built in Italy by skilled craftsmen. Vittori plans to begin deliveries following further prototype refinement and regulatory testing.