2020 Rolls-Royce Silver Cloud by Lunaz

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2020 Rolls-Royce Silver Cloud by Lunaz 1
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  • Production begins of world’s first electric classic Rolls-Royces
  • 30 build-slots available for electrified Rolls-Royce Phantoms and Silver Clouds
  • Zero emissions and recycling at heart of product philosophy
  • Prices begin at £350,000

“The time is right for an electric Rolls-Royce. We are answering the need to marry beautiful classic design with the usability, reliability and sustainability of an electric powertrain. More than ever we are meeting demand for clean-air expressions of the most beautiful and luxurious cars in history. We are proud to make a classic Rolls-Royce relevant to a new generation.” 
David Lorenz, Founder, Lunaz


Lunaz, the leading creator of electric classic cars, is delighted to announce the start of production of the world’s only electrified Rolls-Royce cars. The Rolls-Royce marque joins existing electrified classic cars from Jaguar and Bentley in the Lunaz portfolio. 

A 1961 Rolls-Royce Phantom V has now completed the Lunaz reengineering process. This includes ground-up restoration and the incorporation of Lunaz’s proprietary electric powertrain and full suite of hardware and software upgrades. Production allocation for the first tranche of Rolls-Royce cars by Lunaz will be strictly limited to 30. Orders are already being taken from Lunaz’s existing client base and some of the most celebrated and influential institutions in the world. 

Following demand for electrified Phantoms, Lunaz elected to begin creating Rolls-Royce Silver Clouds. From today, clients are invited to secure allocation for these cars in a range of body styles, including four-door limousine, two-door coupé and drop head coupé. 

The start of production of the world’s first electric Rolls-Royce cars follows a surge in demand for the electrification of pinnacle classic cars. This is driven by a rebalancing of car collections for a clean air future. To meet this demand, Lunaz is doubling its workforce at its Technical HQ in Silverstone, England. 

Electric Rolls-Royces by Lunaz will be available in every global market. Allocation can only be secured through direct relationship with the factory. Prices for a Rolls-Royce Silver Cloud by Lunaz starts at £350,000 (not including local taxes). Pricing for a Rolls-Royce Phantom by Lunaz starts at £500,000 (not including local taxes).


“A Rolls-Royce Silver Cloud has always stood as the most beautiful expression of long-range luxury touring.  Electrification brings a new dimension of usability and driver engagement to some of the most significant cars ever made.” 
David Lorenz, Founder, Lunaz 

The Rolls-Royce Silver Cloud is widely regarded as the most glamorous evocation of a drivers saloon in automotive history. Lunaz is delighted to breathe new life into these cars by enhancing the usability, reliability and sustainability offered by an electric powertrain. 

Like every electrified classic by Lunaz, production allocation will be strictly limited and customers across the globe have already secured build slots. 

Luanz is making allocation available for both fixed head and drophead body styles across Silver Cloud I, II and III. On founding the company, Founder David Lorenz sought to create the ultimate drivers’ classics. An 80kw/h battery ensures 300+ miles range, providing the confidence for drivers to take the Silver Cloud on the long continental journeys for which it was intended. 


“We believe that preserving the most beautiful cars in the world is vital engineering. Our commitment to perfection is felt in every weld, stitch and line of code.”
Jon Hilton, Technical Lead & Managing Director, Lunaz

From its inception in early 2018, the company has hired the very best engineering, design and manufacturing talent. The team has been handpicked to satisfy all of the identified requirements of Lunaz’s clientele and includes expertise from Aston Martin, Ferrari, Ford, Formula 1, Jaguar, Volkswagen, McLaren and Rolls-Royce.

The restoration and conversion process represents re-engineering from the ground up. It starts with an exhaustive inspection. Each corner is then weighed to understand the original weight distribution to the gram. This information informs decisions on chassis setup, powertrain packaging and suspension. The internal combustion engine and associated systems are then removed and the chassis is prepared for electrification. 

The car is then 3D scanned; this allows the engineers to create detailed CAD models to ensure technical perfection in every step of the process. The specifics of Lunaz’s electric propulsion technology is closely guarded, but each classic by Lunaz is designed, developed, engineered and tested in-house using the highest specification modules available for automotive applications. 

Traditional coachbuilding and restoration skills are then employed and the car is stripped down to a bare metal shell. Even imperceptible body defects are addressed by hand before the surface finish process begins.

The same approach extends to the interior. The in-house design team make subtle adaptations to integrate modern conveniences such as satellite telecommunications, WiFi, audiovisual entertainment and navigation aids.

The accessories associated with electric powertrains including battery chargers and DC converters are sensitively integrated into the existing design of the car, utilising the fuel filler cap for charging and adapting dials to an appropriate read-out for the electrical powertrain. New air conditioning and electronic heating systems are installed and the accelerator is converted to a throttle-by-wire system. Following the uprating of braking, suspension, steering and electronics systems every circuit is tested before first start-up procedures begin.


“My approach to design is defined by Sir Henry Royce’s philosophy that ‘small things make perfection and perfection is no small thing’. Together with our clients we work to create relevant expressions of the most significant cars in history. I am proud to give new purpose to some of the most beautiful objects ever created.” 
Jen Holloway, Design Director, Lunaz 

It falls upon Design Director, Jen Holloway, to create truly exceptional electric classic cars. Jen joins Lunaz following a diverse design career spanning both automotive and industrial design, holding positions in some of the most celebrated design houses and luxury brands in the world.

This includes the management of one-off client bespoke projects for Aston Martin’s ‘Q Division’. Outside of automotive, Jen was in the design leadership team for one of the world’s leading design consultancies. While there she worked across, industrial design, luxury marine aviation and high-end audio projects. 

At Lunaz Jen is the conduit between the vision of the customer, bringing together both engineering and artisanal disciplines to deliver cars sensitively built in the image of their client. Jen and her team work to understand each customer’s aesthetic vision to shape an approach and create a truly one-of-a-kind design treatment that perfectly expresses the client’s tastes.

The process is an absorbing personal journey that deeply explores the Lunaz proposition in harmony with individual design requirements. Jen and her team provide a guiding hand in all colour, materials and design specification decisions. This includes carefully adapting original features to meet contemporary needs. 

This ensures every Lunaz car perfectly marries the spirit of the original with the vision of the customer.