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Designed to stoke dreams and inspire EV owners to personalize their vehicles to fit their lifestyles, the Nissan Ariya Surfwagon concept reimagines the 2023 Ariya, the company’s first all-electric crossover, as a California-style surf "woodie" wagon.
Created by South Carolina-based Tommy Pike Customs on behalf of Nissan, the Ariya Surfwagon immediately draws the eye with a custom vinyl wrap featuring wood paneling and chrome trim evoking beach cruisers of decades past. The Surfwagon features "smoothie" 20-inch wheels with polished stainless-steel center caps, white-wall tires, a custom roof rack holding two 7-foot surfboards and a custom lowered suspension.
The Surfwagon is intended to provoke conversation and imagination about what vehicle customization looks like in a future of electric vehicles, as owners seek to modify their EVs to suit their hobbies and preferred activities. The Surfwagon retains all the utility and functionality of a standard 2023 Ariya, yet with a look and purpose that is decidedly unique.
