From the outset, the development team behind the Mazda MX-30 wanted to create a car that would become a partner to its owner. It should beg to be driven daily, and every time customers get behind the wheel, their affection for it should grow and they should feel more and more themselves. Everything about the model, from the styling that breeds a sense of familiarity to the open-feeling cabin that sets the mind free, is uncompromisingly designed around the user.
Human Modern design concept pushes out the boundaries of Kodo design
The introduction of the all-new Mazda3 in 2019 marked the beginning of a new phase for Kodo design. Under the Car-as-Art ethos, Mazda is striving to further expand the design language's expressive range and raise the artistic quality of its designs. With the Mazda MX-30, while retaining the beautiful, handcrafted forms of Kodo as a base, the design team also explored an expressive direction more in touch with emerging new values and lifestyles. That process resulted in the design of MX-30. The Human Modern concept spurred a number of unprecedented approaches. The exterior is uncompromisingly simple to emphasize its beauty as a solid mass. The styling creates a friendly expression, and the cabin design, with its framed top and freestyle doors, embodies an image of lightness. The interior aims to give occupants a sense of being "enveloped in openness," with a floating console and unique materials designed to minimize environmental impact. The MX-30 embodies an expressive direction in car design that helps customers discover their natural selves through the process of living with the car.
A cabin interior that focuses the mind and feelings with fine craftsmanship and environmentally-friendly materials
The team created an open-feeling cabin interior and paid particular attention to the selecting the right materials and showing them in ways that bring out their best. Heritage Cork used in the console tray is designed to emphasize the texture and visual warmth of the material. The door trim features a fibrous material with a texture that seems to contain air, creating a material-based sense of openness within the cabin. Both of these materials are designed to be low-impact and sustainable. The door trim uses fibers made from recycled plastic bottles and the cork is harvested from the bark of trees without felling. The comfortable interior of the Mazda MX-30 is composed of such environmentally friendly materials.
A touch panel heater control is adopted for the first time in a Mazda car, making operation safe and intuitive. This 7-inch touch panel also welcomes drivers getting into the car with a graphic that changes along with the external environment, offering an interactive experience designed to bring people closer to their car. From materials through to functionality and from technology through to design, all elements work together to create a space that encourages mindfulness from the moment customers open the door, while driving, and right up until they exit the vehicle.
A driving experience of pure joy
Mazda wants people to enjoy driving in any situation, and that applies as much to EVs as to any kind of car. In order to realize a driving experience that makes you look forward to your daily commute, Mazda has relentlessly applied the human-centric philosophy in the development of new technologies such as Skyactiv-Vehicle Architecture. Now, with the Mazda MX-30, the company introduces a new electric drive technology called e-Skyactiv. To enhance the consistency of omnidirectional vehicle response to control inputs and realize seamless transitions between G forces, electric G-Vectoring Control Plus (e-GVC Plus) is also equipped. Natural feedback crafted to match human characteristics is afforded by precise torque control and sound that lets the driver know exactly what the car is doing. Combined with the model's smooth vehicle behavior, these factors result in the refinement of Mazda's renowned driving joy.
Advanced safety performance for enjoyment and peace of mind
Aiming for a future society free of car accidents, Mazda is continually working to advance safety performance under the Mazda Proactive Safety philosophy. The Mazda MX-30 strengthens the i-Activsense advanced safety technology suite with new functionality added to Smart Brake Support (SBS) aimed at helping to prevent collisions at intersections and technology designed to help keep drivers on track on roads with curbs or discernable edges, even in the absence of lane markings. And thanks to a body that is both strong and efficiently absorbs energy despite adopting freestyle doors with no center pillar, collision safety performance is excellent. Mazda's engineers incorporated the latest technologies and development concepts, including a carefully designed structure to protect the high-voltage battery, so that anybody can enjoy the responsive performance of the MX-30 with peace of mind.
A car that stimulates customers to use it in new and creative ways
Mazda aims to create a deeper bond between people and cars and make life with a car a richer and more rewarding experience. With the Mazda MX-30, the company hopes to offer not only a new choice for customers but new and life-enriching ways of using and spending time with your car. In addition to the above-mentioned values, the adoption of the freestyle doors not only enhances functionality but opens up a wide range of new and creative uses for the MX-30. Mazda hopes that, in addition to enjoying the drive, customers will use the car creatively and make it truly their own.