The All-new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body. Carrying the name over from the second-generation pro_cee'd three-door coupé, the Kia ProCeed has been designed, developed and engineered in Europe. A product of Kia's European design, product development and R&D teams in Frankfurt, Germany, the ProCeed will be manufactured at the brand's Žilina production facility in Slovakia. It will be built alongside the Kia Ceed and Ceed Sportswagon, introduced last year.
Matching the daring design and engineering which renders it the sportiest iteration of the All-new Ceed model family, the ProCeed will be available exclusively as 'GT-Line', ‘GT-Line S’ or high-performance ‘GT’ model.
As part of an expanded Ceed model family, the ProCeed will play a significant role in Kia's ongoing European growth. More than 1.3 million examples of the Ceed family have been sold in Europe since 2006, making it one of the best-selling models alongside the Sportage. The ProCeed widens the appeal of the Ceed range even further.
A unique shooting brake silhouette
The Kia ProCeed encapsulates the spirit and athleticism of the second-generation Kia pro_cee'd hatchback. A shooting brake by design, the ProCeed presents an alternative to the traditional three-door hatchback and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility, giving it a unique raked-back silhouette unlike anything in the family car segment.
The ProCeed takes the Ceed model family in a bold new direction. Where the Ceed Sportswagon majors on practicality, the ProCeed provides couples or young families with the space and versatility of a wagon, combined with an emotive, swept-back design. Where focusing on one of these normally compromises the other, the ProCeed is the first car in the mainstream segment to combine both.
The Kia ProCeed has been designed at Kia's European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, VP Design, Kia Motors Europe and Peter Schreyer, President & Head of Design Management, Hyundai Motor Group.
Gregory Guillaume comments: "Europe's shrinking market for three-door hatchbacks brought the future of the pro_cee'd in question. But it was equally inconceivable that we would simply kill off the pro_cee'd. It was not just the name we gave to our three-door cee'd – it meant so much more than that. It embodies all Kia's values of youthful dynamism, of emotional engagement, and of design-led desirability.
Guillaume adds: "We needed to reinvent the pro_cee'd to ensure that all that vitality and vibrancy wasn't simply lost. It had to be a model that not only sat at the top of the current Ceed family, but one that was also immediately identifiable as the most emotionally engaging car in the range. The result is the striking All-new ProCeed."
The ProCeed will be available as a 'GT-Line', ‘GT-Line S’ or high-performance ‘GT’ model, a brief which enabled Kia's European design teams to create a confident and sporty design for the halo model of the Ceed family. Low, lean and lithe, its stance and proportions are different, sharing only its bonnet and front wings with the Ceed five-door. With its own individual style and character, every other panel is new. Yet the ProCeed features many of Kia's now familiar design motifs, and its 'family face' is instantly recognisable. With the iconic 'tiger nose' grille and wide lower air intake, the castellated windscreen, and the brand's inimitable mix of taut creases and curvaceous sheet metal, it is every bit the contemporary Kia.
Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with 'ice cube' LED daytime running lights as standard, echoing the appearance of earlier Kia 'GT-Line' and ‘GT’ models.
In profile, the ProCeed is influenced by the design of the 2017 Kia Proceed Concept, mirroring its silhouette with a raked roofline that flows elegantly downwards into the rear shoulders. Taut creases run the length of the car, trailing from the headlamps to the tailgate to extend its visual length. It carries over the window line from the 2017 concept car, including the acutely angled chrome 'Sharkblade', emphasising the dramatic roofline. Its steeply raked rear window separates it from its siblings in the Ceed model family, as well as other cars in its class. The rear windscreen of the Ceed Sportswagon is angled at 50.9° off-vertical, while the five-door hatch windscreen sits at 52.4°. A defining element of its coupé-like shape, the rear window on the ProCeed is more horizontal, angled at 64.2° off-vertical.
At 4,605mm long, the Kia ProCeed is 5mm longer than the Ceed Sportswagon, with a longer 885mm front overhang. At 1,422mm in height, its roofline sits 43mm lower than that of the Sportswagon, while ground clearance is reduced by 5mm, to 135mm. Constructed on the same 'K2' platform as other Ceed models, the 2,650mm wheelbase and, 1,800mm width remain unchanged.
The rear of the car is what differentiates it fully from other models in the Ceed range, inspired by the layout of the 2017 Proceed Concept. Combined with its lower overall height, the new wide rear bumper gives the car an assertive, sporty stance, with dual-tip exhausts (dependent on grade) enhancing its sense of dynamism and sportiness. The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate, giving the car a unique light signature.
From launch, the ProCeed will be available in a choice of seven paint finishes. The Kia ProCeed 'GT-Line' will have 17-inch alloy wheels, while ‘GT-Line S’ and ‘GT’ model feature 18-inch wheels as standard.
Tourer space and versatility from ProCeed's compact shooting brake body
Inside the cabin, the ProCeed features the same ergonomic cabin as its Ceed compatriots. The interior is characterised by high-quality soft-touch surfaces, metallic trim, and a horizontal dashboard layout.
Kia's 8.0-inch 'floating' touchscreen infotainment system sits at the centre of the dashboard, with audio and heating and ventilation controls situated below. The dashboard itself is angled slightly towards the driver.
The Kia ProCeed diverges from other models in the Ceed family line-up with a series of changes designed to introduce a sportier ambience to the cabin. The grey roof lining of the Ceed and Sportswagon is replaced with black cloth to envelop and cocoon occupants, and the door sills feature metallic scuff plates. It is fitted with a D-shaped leather-trimmed steering wheel as standard, and – for models equipped with Kia's dual-clutch auto transmission – drivers can change gear with new metal alloy steering wheel paddles.
The ProCeed has different front seats, depending on specification. For the ProCeed 'GT-Line', the standard seats feature black cloth and light grey faux leather. In the ‘GT-Line S’ the standard seats feature larger side bolsters than those found in the conventional Ceed and Sportswagon and are trimmed in black leather and faux suede with grey stitching. The seats in the ‘GT’ model have the same side supports as the ‘GT-Line S’ and are finished in black leather and faux suede with red stitching and a ‘GT’ logo.
The Kia ProCeed's platform supports the car's efficient packaging, creating ample space for occupants in the front and rear. For rear passengers, the lower hip-point (compared to Ceed and Sportswagon models) offsets the effects of the ProCeed's lower roofline, creating head and leg room aplenty.
The ProCeed offers more luggage capacity than many conventional compact family estate cars – and even many tourers from classes above. With a capacity of 594 litres (VDA), the ProCeed's boot is 50 per cent more capacious than that of the Ceed five-door hatchback. With no boot lip and a lower ride height than the Sportswagon, the low lift-over height of the Shooting Brake tailgate also makes it remarkably easy to load and unload.
While the Ceed Sportswagon's boot is marginally larger, at 625 litres, the Kia ProCeed offers identical versatility features, making it one of the most usable cars in its class. On ‘GT-Line S’ grades this includes 40:20:40 split-fold rear seats, folded with a single touch from a lever just inside the tailgate. On ‘GT-Line’ and ‘GT’ versions, 60:40 split-fold rear seats feature. An underfloor storage area can stow smaller items and the boot features a bag hook to prevent groceries and other items rolling around the load bay. The Smart Power Tailgate on the ‘GT-Line S’ model opens automatically when it detects the ProCeed's smart key in close proximity to the tailgate, for occasions when users' hands are full with heavy cargo. The load bay features a net to secure small items, while the ‘GT-Line S’ grade has a luggage floor rail system as well.
Developed in Europe for maximum driving confidence on all roads
The ProCeed has been engineered and developed exclusively for European roads and European drivers. Europe is characterised more than any other continent by its diversity of driving conditions: high speed motorways, zig-zagging alpine routes, congested city centres and winding country lanes. The ProCeed has been developed to master all these environments, and has been tuned to offer greater dynamism, driver engagement and confidence, and cruising comfort than earlier generations of pro_cee'd.
Accordingly, every Kia ProCeed is fitted with fully-independent suspension as standard, bucking the trend for other mid-size family cars to offer the more advanced multi-link rear suspension as an expensive option. Built around the same suspension system found in the Ceed and Ceed Sportswagon, the ProCeed offers a unique state of tune compared to its siblings. Matching the sleek design, it seeks to provide drivers with agile and immediate handling responses, close body control under cornering, and a blend of comfort and unwavering stability at high speeds.
The ProCeed's ride height – for both ‘GT’ and 'GT-Line' models – is 5mm lower than the Ceed and Sportswagon, with spring and damper rates tailored to accommodate its shooting brake dimensions and cab-rearward design.
Kia's development engineers focused on enhancing the agility and responsiveness of the suspension, while retaining the relatively relaxed gait that owners would expect of the 'grand touring' shooting brake body. The suspension has been tuned to accommodate its longer body and cab-rearward dimensions and ensures the ProCeed remains as engaging and confidence-inspiring to drive on a winding country lane as it is on the motorway.
The ProCeed ‘GT’ has been engineered at the direction of Albert Biermann, Head of Research & Development Division of the Hyundai Motor Group. Six months of additional testing has further enhanced its cornering agility and yaw behaviour, and increased traction and steering responsiveness. This has been achieved with the adoption of stiffer front and rear springs to increase body control and improve steering inputs, and softer front and rear anti-roll bars to keep its inside wheels in contact with the road, even under hard cornering. These changes mean ProCeed ‘GT’ drivers can enjoy faster cornering speeds than many more powerful front-wheel drive 'hot hatches', while revelling in the 'gran turismo' spirit of everyday usability that defines all Kia ‘GT’ models.
Turbocharged engines for Kia's all-new shooting brake
The ProCeed line-up features three engines, to meet the powertrain expectations of European buyers who are increasingly familiar with fast-revving, highly efficient turbocharged engines that offer immediate acceleration and a broad spread of torque.
The ProCeed 'GT-Line' is available with a choice of two engines. The petrol option is the brand's all-new 'Kappa' 1.4-litre T-GDi power unit, which produces 138bhp. The engine's turbocharger ensures its 242Nm torque output is available over a wide 1,500 to 3,200rpm band, making it responsive in a wide range of driving conditions. It is fitted with a gasoline particulate filter to reduce tailpipe emissions, ensuring the Kia ProCeed goes beyond the requirements of the Euro 6d TEMP emissions standards. Offered with a six-speed manual transmission as standard, there is the option of Kia's seven-speed auto Dual-Clutch Transmission (DCT).
The ProCeed ‘GT-Line S’ is only available with the 1.4 T-GDi engine and is paired with the seven-speed auto Dual-Clutch Transmission (DCT).
Buyers can specify an efficient all-new 'Smartstream' 1.6-litre CRDi (Common-Rail Direct injection) diesel engine. Kia's Smartstream powertrain philosophy seeks to enhance fuel efficiency and performance with reduced emissions. The Smartstream engine has been developed with an optimised powertrain structure and design, compact and lightweight components, and enhanced combustion technology, maximising fuel efficiency and driving performance. The 1.6-litre diesel engine in the ProCeed is the first Smartstream diesel engine from Kia.
With a power output of 134bhp, the 1.6-litre Smartstream engine can be paired with a six-speed manual or seven-speed auto Dual-Clutch Transmission (DCT). It produces 280Nm when paired with the manual transmission, and 320Nm with the seven-speed auto Dual-Clutch Transmission (DCT). Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the Smartstream engine uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions.
Marking the return of Kia's high-performance 'GT' model, the ProCeed ‘GT’ is powered by a 1.6-litre T-GDi engine, identical to that found in the Ceed ‘GT’. Producing 201bhp and 265Nm, it is the most powerful engine in the line-up. The ProCeed ‘GT’ sees the introduction of Kia's seven-speed auto Dual-Clutch Transmission (DCT) for the first time, enabling quick-fire gear shifts via the metal alloy steering wheel paddles.
Innovations to make life easier, more comfortable and safer
The cabin features a wide range of new technologies to enhance comfort and convenience for occupants. The ‘floating’ infotainment system is an 8.0-inch touchscreen navigation system, with navigation and Kia Connected Services powered by TomTom®. The system enables full smartphone integration with Apple CarPlay™ and Android Auto™. Android Auto™ is designed to work with Android phones running 5.0 (Lollipop) or higher. The ProCeed’s Apple CarPlay™ system is compatible with the iPhone 5 and every iPhone released since. The ProCeed ‘GT-Line S’ features a powerful eight-speaker JBL Premium sound system with Clari-Fi music restoration technology and wireless mobile phone charging.
A Drive Mode Select system on DCT versions will enable owners to tailor their driving experience, with Normal and Sport mode. Drivers can use Drive Mode Select to alter the level of effort required to steer the car, while each mode subtly changes the character of the engine. Normal mode maximises the potential for greater fuel efficiency and offers more relaxed steering inputs. Sport mode enhances throttle responses, enabling faster acceleration – from a standstill and at speed – and adapts the steering to offer additional weight and more decisive responses to driver inputs.
Standard technologies include full Bluetooth® smartphone integration, as well as automatic headlights, rain sensing wipers, heated front seats and smart entry system on all versions. In addition, there is a front wiper de-icer, electrically folding, adjustable and heated door mirrors, reversing camera with rear parking sensors and heated steering wheel. A wireless smartphone charger, electric wide sunroof, heated outer rear seats and a smart power tailgate are featured on the ‘GT-Line S’ model.
On the outside, the ProCeed is fitted with newly-designed ‘ice cube’ style LED daytime running lights (DRL) as standard. The ‘ice cube’ DRLs are now integrated into the headlamp units on every model in the ProCeed range, with full LED bi-function headlamps standard equipment on ‘GT-Line S’ and ‘GT’ grades.
In addition to the car’s six standard airbags, advanced driver assistance technologies further enhance occupant protection, using active safety systems to mitigate the risk of collisions. Standard safety technologies include High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) with Forward Collision-Avoidance Assist – City (FCA). Pedestrian detection is available as standard on all manual versions and ‘GT-Line S’ and as part of an optional Advanced Driving Assistance Pack (ADAP) on DCT versions of ‘GT-Line’ and ‘GT’.
The ProCeed is also available with Lane Following Assist (LFA). Fitted as standard to the ‘GT-Line S’ model, Lane Following Assist detects road markings to help keep the ProCeed in the centre of its lane on the motorway, and controls acceleration, braking and steering. The system uses external sensors to maintain a safe distance from the vehicle in front, operating between 0 and 81mph.
Dependent on grade, additional available technologies include Smart Cruise Control with Stop & Go, Speed Limit Information System (SLIF), Blind Spot Collision Warning (BCW), Smart Parking Assist System (SPAS), and pedestrian detection with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system (FCA).
Every ProCeed is equipped as standard with Kia’s Vehicle Stability Management (VSM). VSM ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.
All versions of the ProCeed have a sporty appearance, are well equipped and feature an extensive package of convenience and safety items which becomes progressively more comprehensive with every step up the range.
‘GT-Line’ versions have a lengthy list of equipment as standard, including 17-inch alloy wheels, privacy glass, front projector headlights, LED daytime running lights both front and rear, front fog lights, rain sensing front wipers, front wiper de-icer, automatic headlight control, electrically folding, adjustable and heated door mirrors with LED indicators and kerbside lights, exterior front door handle illumination and LED rear lights with a full-width LED brake light. The ‘tiger nose’ front grille is finished in high gloss black with satin chrome, with matching high gloss black door mirrors and side sill mouldings. The air intake has a lower lip with black accent, and the rear spoiler is body coloured with high gloss black trim.
Inside the sporty appearance is defined by black cloth and light grey faux leather upholstery, heated front seats, a heated leather-trimmed D-cut steering wheel with grey stitching, an electronic parking brake (EPB), dual automatic air conditioning, all-round electric windows with front auto up and down functionality, cruise control with speed limiter, auto-dimming rear-view mirror and engine start/stop button with smart entry system. Both the driver and front passenger have a seat height adjuster, together with power lumbar support. The steering wheel features both tilt and telescopic adjustment, the headlining is in black and the front console garnish and door trim are finished in black high gloss trim. Both the fascia trim and interior door handles are satin chrome, and the pedals stand out thanks to the sporty stainless-steel appearance. Paddle Shifters are fitted to DCT versions, as is a Drive Mode Select system, offering the choice of Normal and Sport driving characteristics.
The rear seats fold down in a 60:40 fashion, there’s a dual height luggage area floor with parcel shelf to hide luggage and valuables, and all ‘GT-Line’ models come fitted with a temporary space saver spare wheel as standard. A pair of 12-volt power sockets and a USB fast charger are provided on the front centre console and are illuminated to make it easier to use at night. Cupholders are additionally provided in the rear armrest for added convenience for rear seat occupants, as well as at the front, in the premium centre console with sliding cupholder cover.
As standard, the ProCeed ‘GT-Line’ comes with a six-speaker audio system, with DAB radio and MP3 compatibility and USB and AUX ports for connection of a media device. Bluetooth® with voice recognition and music streaming is provided, too, along with Android AutoTM and Apple CarPlayTM for easy smartphone connection. An eight-inch touchscreen satellite navigation system with European mapping and traffic messaging channel (TMC), as well as Kia Connected Services featuring TomTom® Live is included and is combined with a 4.2-inch colour supervision cluster display and trip computer. A reversing camera with dynamic guidelines is integrated into the centre fascia screen, as well as the fitment of rear parking sensors.
The ProCeed is comprehensively kitted out with both active and passive safety devices, including Lane Keeping Assist (LKA), High-Beam Assist (HBA), Driver Attention Warning (DAW) and Forward Collision-Avoidance Assist - City (FCA), with Pedestrian detection available as standard on manual versions or optional as part of the Advanced Driving Assistance Pack on DCT versions. Anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist System (BAS) are included on all versions, with Electronic Stability Control (ESC), Vehicle Stability Management (VSM) and Hill-start Assist Control (HAC). All versions come with six airbags, with the ability to switch the front passenger airbag off when carrying a baby in a car seat. ISOFIX child seat top tethers and anchor fixings are provided for the rear outer chairs.
Move up to ‘GT-Line S’ specification and the alloy wheels are enlarged to 18-inches with grey centre caps and the headlights are upgraded to LED with bi-functionality. A wide sunroof with tilt/slide functions and an automatic electric sunblind is included, the driver’s seat features 10-way power adjustment with memory functionality, and the upholstery is upgraded to black leather and faux suede with grey stitching. Heated outer rear seats, smart cruise control with stop and go functionality and a smart power tailgate are all included in ‘GT-Line S’ trim, and there’s 40:20:40 split folding rear seats with remote folding and a luggage rail system.
Particularly handy in an urban environment, the ProCeed ‘GT-Line S’ features a Smart Park Assist System (SPAS), that allows the car to park automatically in parallel, perpendicular or reverse scenarios, and also includes the fitment of front and rear parking sensors. Upgrades to the audio setup include a JBL® premium sound system with a pair of additional speakers, as well as wireless mobile phone charging.
Additional active safety features include Blind-Spot Collision Warning (BCW), Lane Following Assist (LFA), Forward Collision-Avoidance Assist (FCA) with both city and pedestrian detection and Speed Limit Information Function (SLIF).
The ProCeed ‘GT’ features all of the equipment that you’ll find with the ‘GT-Line’ versions, with the addition of 18-inch alloy wheels with red centre caps, a high gloss black and chrome ‘tiger nose’ grille with red insert, an air intake with a red accent on the lower lip, high gloss red side sill mouldings, red brake calipers and an uprated rear bumper with diffuser and dual exhausts. The sporty exterior look is completed by the fitment of LED bi-function headlights.
The cabin is uprated with black leather and faux suede upholstery and faux leather door centre trim. The seats, door cards and steering wheel all feature red contrasting stitching to deliver a sporting ambience, while a GT Performance mode has been added to the 4.2-inch colour supervision cluster display. Completing the list of additional equipment is a Smart Park Assist System (SPAS) with front and rear parking sensors.
Warranty and after-care
In keeping with every Kia, the all-new ProCeed comes with a unique-in-the-UK seven-year or 100,000-mile warranty, subject to certain wear and tear conditions. The warranty is fully transferable should the car be sold before the time or mileage limits have been reached.
The ProCeed is available with Kia’s ‘Kia Care’ service plans, which have been developed to provide customers with a wide range of service plan options for any Kia model within the first seven years of the vehicle’s life – matching its industry-leading seven-year warranty.
The service plans include a comprehensive range of options including the original, traditional, first, third and fifth services, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.