2024 Genesis GMR-001 Hypercar concept

The centerpiece of Genesis' motorsport ambitions, the Genesis GMR-001 Hypercar, was revealed alongside the announcement of Genesis Magma Racing. With its striking design, the GMR-001 Hypercar embodies Genesis' commitment to "Athletic Elegance" in a high-performance, endurance-ready package.

Another highlight of the event included the reveal of the Genesis Magma Racing logo, which draws direct inspiration from the Korean alphabet, hangeul, spelling of "Magma". The design incorporates Korean alphabet as its foundational element, creating geometric shapes that serve as a dynamic visual representation of Genesis' heritage.

"The logo seamlessly blends innovation with cultural authenticity, symbolizing the brand's distinctly Korean identity and its bold entry into motorsport." said Luc Donckerwolke, Chief Creative Officer of Genesis.

Accurately styled with Genesis' signature Two Lines lighting, the GMR-001 Hypercar projects a confident stance on the track. The sleek, horizontal lights wrap around the front and rear, emphasizing both width and aerodynamic purpose. This unique lighting seamlessly integrates into the car's flowing bodywork, underscoring Genesis' minimalist design principles while enhancing visual impact in any environment.

Meticulous surface design characterizes the body, with each panel crafted to evoke movement, even when the vehicle is at rest. Inspired by Genesis' Magma lineup, the exterior combines subtle sculptural details that underscore the car's athleticism and high-speed agility. Smoothly contoured surfaces guide airflow across the body, optimizing aerodynamic efficiency while emphasizing the car's assertive character and confident stance.

Integrating functional elegance and power, the side profile of the GMR-001 Hypercar features a sweeping parabolic line, a Genesis hallmark that transitions fluidly from front to rear. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track. A concave rear section, framed by an active spoiler, adjusts to driving conditions, balancing drag reduction with stability for high-speed racing.

Reflecting Genesis' forward-thinking design, the GMR-001 Hypercar was developed at Genesis Design Europe under the guidance of Luc Donckerwolke. The car's distinctive black finish and design cues drawn from the Magma lineup signal a powerful new era for Genesis performance vehicles. The model serves as both a tribute to Genesis' design DNA and a forward-looking inspiration for upcoming models, embodying a balance of elegance and raw racing capability.

Donckerwolke added, "The GMR-001 Hypercar and our Magma models represent a fusion of Genesis' performance ambitions with our design-driven DNA. From the intense orange of Magma, symbolizing Korean passion and energy, to the precision engineering behind each component, we are entering a new chapter, where speed meets elegance."