The Genesis flagship model features the most elegant interpretation of the brand’s design identity with super-slim, advanced technology Two Line headlamps
The Genesis Parabolic Line defines the side profile of the range-topping saloon
Genesis G90 will be available with regular or long-wheelbase, the ultimate specification adds 190mm of luxurious rear legroom
Genesis has officially revealed exterior images of the G90, a full model change version of the brand’s flagship luxury saloon.
This is the first full model change following the facelift in 2018. The name ‘G90’ follows the brand’s naming scheme, combining the letter ‘G’ for Genesis and the number ‘90’ indicating that it is the brand’s flagship.
The G90’s appearance is the most elegant interpretation of the brand’s design philosophy of Athletic Elegance yet, showcasing a flagship vehicle capable of providing truly luxurious experiences.
The model’s front design consists of a new Crest Grille and sleek Two Line headlamps that resemble the brand’s emblem. The Crest Grille takes the G90’s luxurious look to the next level with its Layered Architecture finish, which is comprised of two G-Matrix patterns layered on top of one another to create a three-dimensional effect.
The Two Line headlamps, located on both sides of the grille, feature the thinnest Two Line design lamps by Genesis. Thin lines from the headlamps are created by intercrossing the lens of the Daytime Running Lights (DRLs) with low beams, powered by Micro Lens Array (MLA) technology.
The G90’s status as a first-class luxury saloon is further cemented with its Clamshell Hood, a single panel that combines the hood and fenders in order to eliminate panel gaps and create a sleek impression. This sleekness is also embodied in the Guilloché pattern-applied Genesis bonnet logo, which is nearly 80 percent thinner than seen on previous emblems.
Harmony of its Parabolic Line and Daylight Opening (DLO) to the side further evoke the impression of an authentic saloon.
When viewed from the side the Parabolic Line starts from the hood and flows along the bottom of the window to the trunk and is elegantly unbroken. G90’s refined and voluminous body has been further enhanced with the Athletic Power Lines on the fenders around the wheels, projecting power and dynamism.
The DLOs that surround the first- and second-row seat windows are designed to harmonise with its thick C-pillars. This offers second-row passengers both an open atmosphere and privacy at the same time, ultimately coming together to complete the model's image as an impressive luxury saloon.
The elegant proportions of the wide rear grant the model a strong and well-balanced image. The Two Line rear combination lamps – key elements of the Genesis design language – are elongated along the rear, with Genesis lettering placed concisely between them.
To draw focus to the iconic Genesis design elements on the upper rear part of the vehicle, functional elements, such as the license plate, various sensors, and the reverse lights, have been placed toward the bottom to ensure that the rear offers a clean and luxurious look.
The G90 long-wheelbase model features more space to the second-row door and C-pillar area thanks to its expanded wheelbase, 190 mm longer than standard. This allows for more spacious rear seats and exclusive 20-inch wheels that embody the luxury of this range-topping model.
Additionally, the Parabolic Line formed by the DLOs that surround the windows and the B-pillar are finished in chrome, allowing the long-wheelbase model’s side profile to make even more of an impression. The model also has exclusive front and rear bumper designs that feature chrome decorations on its rims for enhanced elegance and dynamism.
“The new G90 will redefine the luxury design experience in a unique way only offered by Genesis.” according to Head of Genesis Global Design, SangYup Lee. “The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear seat experience.”
With the G90, Genesis plans to expand its presence in the luxury saloon segment in selected markets across the globe. The Genesis G90 is not currently scheduled to be on sale in Europe but the reveal of this new flagship provides clear intent in the premium market, highlighting a dedication to elevated materials and luxurious design.