As America returns to work, Ford reveals its all-new Ford F-150 - part of the F-Series lineup that's been America's choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
"Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done," said Jim Farley, Ford's chief operating officer. "F-150 is our flagship, it's 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities."
The all-new Ford F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ - an integrated power generator.
"We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible," said Craig Schmatz, Ford F-150 chief engineer. "The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements - from system upgrades to feature offerings."