2024 Fiat Pick-up concept

FIAT is the market leader in South America and the Strada pick-up is the bestselling vehicle on the Brazilian market. Moving forward, FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe. FIAT's new pick-up concept puts really the fun into functionality and responds to the global rediscovery of free time as value for people. Fun and practicality are sure to spread throughout the world with this model. This vehicle blends the concept of a pick-up with the functionality of an LCV and the comfort of a SUV in a size that is suitable to urban environments all over the world. Outdoor activities are more than hobbies, and this pick-up is perfectly designed to get the most out of one's lifestyle.