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“More Duster Still Duster”: All-New Duster is the next chapter in the story of a model that has grown into a standard-setter on its market and an all-round Dacia icon encapsulating everything the brand stands for: Robust and Outdoor, Essential but Cool, and Eco-Smart. Duster was born in 2010, overhauled for the first time in 2017, and rose to the top by rewriting the SUV rulebook.
And Duster is a success story: in its 13-year-long career, it has netted more than 40 awards, production is at 2.4 million units and counting, and its steadily increasing popularity ranked it as Europe’s best-selling SUV across all segments in the retail market in 2022. About 1,000 Duster SUVs roll off production lines at Dacia’s plant in Pitesti, Romania, every day – about one every minute!
All-New Duster is built on the CMF-B platform, which is playing a central role in Dacia’s industrial strategy. This competitive and extremely flexible platform was first used on the latest Sandero and Logan models, then on Jogger. It provides all the versatility Dacia needs to optimally deploy its ambitious product plan.
Patrice Lévy Bencheton, Dacia VP Product Performance, explains, “The new CMF-B platform is a key asset to develop the Dacia line-up – today and tomorrow. We can see all its potential on All-New Duster: it houses high-efficiency electrified powertrains, significantly enhances performance across the board and keeps the appeal and accessibility that have made it a hit.”
Dacia has reinvented Duster’s design. It still has the striking looks that propelled the previous generations to the top – especially its solid, sturdy SUV character – but pushes them higher, further and harder with Dacia’s new, distinctive design. All-New Duster is proud to parade its overhauled design.David Durand, Dacia Design Director: “Before even starting work on All-New Duster’s style, we honed its proportions, to find a strong, balanced posture. When you get the proportions right early on, you don’t need artifices to tweak style later.”
“All the essentials, no artifices”: this Dacia philosophy applies to All-New Duster’s design as much as every other model.
The designers started with simple volumes – the cabin, bonnet, wings, etc. Then they assembled them into a clear-cut whole, to give the model a modern, well-built style, with deliberately taut, self-confident lines.
The simple shapes and volumes add to the design’s power – including the sharp, vertical face, chamfered wheel-arch guards, large tailgate and side windows reaching seamlessly from bow to stern.
All-New Duster is shielded with a stylish belt wrapping all the way around it: the side underbody shields connect to the hallmarks then to the wheel arches, which in turn connect to the front and rear bumpers, making All-New Duster more robust and outdoor than ever!
All-New Duster’s design is consistent, moves with the times and combines its outdoor and robust character with a more sustainable edge.
David Durand continues, “We wanted the exterior and interior design to be really consistent. The taut and tough style inside make you feel properly protected.”
This feeling also comes from the high, vertical and large new dashboard and broad band. The shape of the air vents, which resemble the wheel arches, adds to the consistent feel.
Like the outside, the inside comes with all the essentials – meaning the features that serve a purpose. A lot of work went into the ergonomics, including the 10.1-inch central screen positioned in the driver’s field of view and at a 10° angle towards them.
The new automatic transmission shifter, coupled with the HYBRID 140 engine, is particularly easy to use. The steering wheel’s flattened surfaces at the top and bottom make it exceedingly comfortable to handle.
“Duster wouldn’t be Duster without a clever and practical interior that makes daily life easier for users. Everything is designed to make you feel at home, front and back.” David Durand.
Lastly, the new Y-shaped signature underscores the link between All-New Duster’s interior and exterior:
David Durand wraps up, “We wanted to make All-New Duster’s design more attractive than ever, by making the style even more quintessentially Duster and Dacia, by vigorously and proudly reasserting our values: Robust and Outdoor, Essential but Cool, and Eco-Smart.”