2022 Cupra UrbanRebel concept

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In 2025, CUPRA will bring the UrbanRebel - its Urban Electric Car - to the market. A vehicle that will take CUPRA far beyond its traditional boundaries. The UrbanRebel is driven by emotion, designed, and developed for a more rebellious electric world.

The front-wheel drive Urban Electric Car uses the Volkswagen Group's MEB Small platform to deliver an emotional, high-performance urban vehicle.

"The CUPRA UrbanRebel will be the biggest project for our company in the upcoming years, since it is key for our transformation as a fully electric brand. We are leading the cluster development, the family of vehicles that will democratise sustainable urban mobility, for different brands within the Volkswagen Group", said Werner Tietz, Vice-President for Research & Development at CUPRA.

The 4.03m long vehicle has sustainability at its core, integrating advanced recycled polymers and bio-based materials to push the boundaries of what is achievable, and delivering a more environmentally-conscious vehicle.

It mixes 3D printed and 3D knitted manufacturing approaches with parametric design to improve performance and value perception.

Lightweight design both in the exterior and interior help the vehicle's 226PS (166kW) electric motor and battery pack push the Urban Electric Car to 100km/h in just 6.9 seconds and give it a range of up to 273 miles / 440km.

Designed and developed in Barcelona, the CUPRA UrbanRebel will be launched in 2025; production is planned in Martorell, subject to the Strategic Project for Economic Recovery and Transformation program (in Spanish, PERTE) for the Electric and Connected Vehicle (in Spanish, VEC).

"The UrbanRebel is more than just a car to CUPRA. This is the model that will democratise urban electric mobility. Emotional, sexy, and fun to drive and at the same time accessible. We prove that electric cars don't have to be boring. This will be the next generation's entry into our range.", said Wayne Griffiths, CEO of CUPRA.