2021 Bugatti Chiron Pur Sport Grand Prix Edition

Bugatti Sur Mesure unveiled its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. The legend of the Bugatti brand continues to resonate with customers and passionate fans of the marque across the globe. Early racing pioneers who piloted Bugatti's prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.

Among Louis Chiron's countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number '32'.

This number - painted entirely by hand - now proudly adorns Bugatti's modern hyper sports car as just one of a number of custome-made elements developed especially for this customer. Two new exterior colors were created to pay homage to the legendary Grand Prix racing Bugattis of the '20s and '30s.

The Bugatti Sur Mesure team also developed a new fading 'EB' painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched 'EB' motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.

The '32' and 'Grand Prix' motifs continue throughout the cabin, including a special center console inlay in black anodized aluminum, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.

Hendrik Malinowski, Bugatti's Managing Director for Sales and Marketing, comments: "For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti. Our clients are often deeply intrigued by Bugatti's motorsport lineage, and it's fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We're so taken with this creation that we intend to make many of this customer's ideas available to more of our clients with the Chiron Pur Sport."