Improved efficiency, redesigned exterior and higher charging performance the new Audi Q8 e-tron is on sale in the UK priced from £67,800 (OTR). The model range comprises SUV and Sportback bodystyles and three powertrain options: Q8 50 e-tron, Q8 55 e-tron and SQ8 e-tron. All feature a generous level of standard equipment, considerable improvements in electric range and increased battery capacity. First deliveries of the new Q8 e-tron are expected in April 2023.
"Audi established the premium market for electric SUVs back in 2018 with the e-tron and since then customer appetite for the model has grown year-on-year," commented Andrew Doyle, Director Audi UK. "The introduction of the new and improved Q8 e-tron family heralds a new era for Audi, one that prioritises customer's wants and needs. It's the first of a variety of incredible new products Audi will be bringing to market in the coming years that will continue to set the standard in the world of premium electric mobility."
The new version of Audi's flagship electric SUV also brings with it a new name: Q8 e-tron. This positions the model as the flagship offering in Audi's electric model portfolio. The famous four rings themselves have also had a redesign, now visible at the front and rear end as a flush, two-dimensional logo, while the model designation is also now visible on the b-pillar.
The Audi Q8 e-tron and Q8 Sportback e-tron lineups comprise four trim levels: Sport, S Line, Black Edition and Vorsprung. The high-performance SQ8 e-tron range is made up of a Black Edition and Vorsprung trim but an on-sale date for these flagship variants will be announced at a later date.
The level of standard equipment across the Q8 e-tron lineup reflects its position as the most sophisticated electric SUV in Audi's portfolio. Highlights include adaptive air suspension, quattro all-wheel drive and progressive steering, which feature across all models. Further increasing on-board comfort and refinement are heated and electrically adjustable front seats, windscreen with acoustic glazing, Audi Virtual cockpit, keyless-go and two-zone automatic air conditioning including comfort remote preconditioning. This enhanced system now allows customers to heat or cool the car, and activate seat heating and ventilation, and window heating via the myAudi app.
A raft of safety equipment also features as standard including a rearview camera, lane departure warning, Audi pre-sense front and basic, parking system with 360 sensors and camera traffic sign recognition. Matrix LED headlamps are standard across the line-up with Digital Matrix LEDs reserved for top-spec Vorsprung editions.
New option packs
The number of available options on the Audi Q8 e-tron has been simplified with two technology-focused packs. The Technology Pack (£2,995) comprises a Bang & Olufsen sound system, multi-colour interior ambient lighting pack, head-up display, 360-degree camera and park assist plus with parking aid, which enables the Q8 e-tron to park itself with the press and hold of a button.
The Technology Pack Pro (£5,995) adds exterior ambient lighting (Grille Illumination), four-zone climate control, a panoramic sunroof, USB-C in the rear, heated rear seats and advanced key.
The familiar Tour Pack (£1,995) remains available and comprises adaptive cruise with active lane assist, emergency assist, predictive efficiency assistant, turn assist and swerve assist, while the City Assist Pack (£1,495) adds Audi pre-sense rear, exit warning, cross traffic assist front and rear, lane change assistant and park assist with parking aid. Audi's virtual door mirrors can also be added (£1,750).