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Alfa Romeo is a leading presence at the 102nd Brussels Motor Show in 2026, bringing its vision of contemporary sportiness to the international stage. The brand blends harmony and beauty of form, technological innovation, and uncompromising driving dynamics. On display in Hall 5 are four models that embody the brand’s most authentic spirit: the exclusive Giulia Quadrifoglio Luna Rossa, the Belgian debut of the New Tonale, the Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale.
An immersive experience awaits visitors in BOTTEGAFUORISERIE corner, dedicated to the newly unveiled project of automotive excellence that merges the heritage and innovation of the Alfa Romeo and Maserati brands. The area is complemented by driving simulators offering a first-hand experience of the Giulia’s dynamic performance as well as a refined lounge curated by Alcantara, Alfa Romeo’s historic partner and a Made in Italy brand. Alcantara also features prominently in the interiors of the Tonale and Junior on display, highlighting the materials unique balance of sensorial quality, aesthetics and functionality.
Santo Ficili, Alfa Romeo CEO: “We are ending the year in terms of commercial performance and new products, and are about to experience a 2026 even richer in passion, audacity, and strategic vision. Alfa Romeo is now a truly global brand: we maintain a presence in over 70 countries and are seeing double-digit growth, at +19% worldwide since the beginning of 2025. Europe has sped up to +29%, North America has been confirmed as our second strongest region, while MEA and IAP have risen by +20% and +51% respectively. This growth is driven by a balanced and constantly evolving range, as demonstrated by the compact Junior that has already won almost 60,000 customers worldwide, bringing new energy to the brand. Plus, orders for the Giulia and Stelvio Quadrifoglio will reopen in the first quarter of 2026, to reaffirm the central role of performance and emotion in Alfa Romeo's DNA. And to start the new year with a powerful symbol of our values, we begin 2026 with the Giulia Quadrifoglio Luna Rossa. It celebrates the partnership with the Luna Rossa team, founded on performance, innovation, competitive mentality, and its deep roots in the Italian identity.”
The star of the show is the Giulia Quadrifoglio Luna Rossa, the new very limited series – of just ten units worldwide – that combines Italian excellence, extreme performance, and absolute exclusivity. The special series is the first creation of the partnership between Alfa Romeo and Luna Rossa. Together they will face the challenge of the 38th America's Cup, the most prestigious sailing competition in the world, to be held in Italy for the first time in the iconic setting of the Bay of Naples.
Max Sirena, Luna Rossa CEO: “There is a natural affinity between Luna Rossa and Alfa Romeo: deep-seated roots, Italian tradition, sporting spirit, and the constant pursuit of excellence. We even share our distinctive color: red. Our partnership is rooted in shared values, and its value is constantly growing.”
The Giulia Quadrifoglio Luna Rossa is the most efficient model ever produced. A new low-drag aerodynamics package generates up to five times more dowforce than the production version, delivering exceptional stability at all speeds. At 300 km/h, downforce reaches an impressive peak of 140 kg. The standout feature is the striking dual-profile rear wing, supported by two central pylons inspired by the foils of the Luna Rossa AC75. Power comes from the iconic twin-turbo 520-hp 2.9 V6, combined with a mechanical self-locking differential. Externally, the car features a sophisticated iridescent livery inspired by the hues of the Luna Rossa hull. Inside, the Sparco seats stand out, upholstered with textures and graphics inspired by the Personal Flotation Devices (PFDs) used by the boat’s crew, while the dashboard incorporates authentic material from Luna Rossa sails.
The New Tonale also takes centre stage at the Brussels Motor Show, making it Belgian debut. The evolution of the brand's first C-SUV, the new generation further enhances its sporty character and instantly recognisable as Alfa Romeo. The model on display is the Sport Speciale launch version in Rosso Brera, with black and white Alcantara interiors (further information on the New Tonale is available here). Alongside it stands Stelvio Quadrifoglio Collezione - together with the Giulia Collezione forms a new global limited series of just 63 units paying tribute to the legendary Quadrifoglio that first appeared on a production car in 1963 (for further information here). Completing the display is the Junior Sport Speciale in black livery and in its 100% electric 156 hp version, expressing the model’s dynamic character through distinctive styling, premium materials and comprehensive suite of segment-leading technology and safety features.
A dedicated space is also reserved for BOTTEGAFUORISERIE, the newly introduced initiative that brings together extraordinary heritage and the forward-looking visions of Alfa Romeo and Maserati. Here, craftmanship, technology and meticulous attention to detail are a way of life. Through a dedicated QR code visitors can explore the four pillars of BOTTEGAFUORISERIE, where Italy's most iconic creations take shape.
The journey begins with ‘BOTTEGA’, where unique few off and one-off Alfa Romeo and Maserati are conceived, designed, developed and built.
The next step is “FUORISERIE,” the customisation program that offers customers the opportunity to transform their cars through bespoke customisation, as an expression of their personality. “Corse” drives innovation in the super sports car arena, combining advanced technologies with Italian engineering excellence. Finally, “La Storia” safeguards the brands’ heritage through historically precise restorations, certification of vintage cars and the creation of archives and museums that celebrate the enduring legacy of the two iconic Italian marques.
Cristiano Fiorio, General Manager at BOTTEGAFUORISERIE: “Italian automotive culture is at its best when creativity, performance and expertise work together. And that’s what happens at BOTTEGAFUORISERIE, where ideas and passion can take a step further. Our mission is to pay homage to Alfa Romeo and Maserati’s historical heritage and to write the next chapter in their history of boldness and authenticity. Performance is an expression of culture. The creation of beauty is an art form.”
